Siren Song collection
Creative direction, styling and photography Mimi Elashiry
Muse Montana Lower
Production Mel Carrero
Shot at Spell HQ
Mimi finally headed back to Byron Bay recently, and being the uber creative and little workaholic she is, she hit us up to do something creative and do a shoot on film for us. We have loved her work on her second account, @35mimimeter for ages, so of course we jumped at the chance ~ especially to pair her up with Montana who we’d been wanting to work with for ages.
The photos couldn’t be more perfect, Montana the epitome of the Byron girl, fresh, natural and her uplifting personality shining through. The styling, an ode to Frida Kahlo is just so Mimi, a different direction on the best road we could’ve found! The angles and concepts she came up with in our very own office were pretty genius, but hey, we didn’t expect anything less of Mimi!