Sometimes when Spelly and her design team present a collection you can think they are out of their minds with crazy concepts, but a year rolls on closer to the launch date and we realise their vision is on point. I’m seeing Roller Discos EVERYWHERE…. How did they know?
The timing of this collection’s release could not be more bittersweet with the passing of Olivia Newton-John. This isn’t the first time one of her films has woven through our collection (think, Xanadu… another Rollerskate filled fave!) This collection’s name and namesake tee (Racers & Rollers) was specifically inspired by Grease, and the muses of the collection moodboard included the innocence of Sandra-Dee and the irreverence and cheekiness of Rizzo.
The collection has the most feminine palette - posh, posy pinks, dusty lemons, denimy florals mixed in with some retro-inspired boldness. It is just fun, sentimental and joyful.
The campaign was shot against a quirky, barbie-esque house in the Hollywood hills. We wanted that retro feel to translate into a movie-style dream (shot with flashes, even in the light of day) and it came to life on Frida Aasen, a muse we’ve had on our list for years to work with now, and she couldn’t be more perfect for our romantic story.
100% of this collection proudly contains preferred fibres from our portfolio, with the Let The Sunshine In crochet story transitioning to organic cotton and the epic terry towelling styles also made from organic cotton.
First Styles launching - 10am AEST, 30 August 2022 & 5pm PDT, 29 August 2022
New Styles launching -10am AEST, 14 September 2022 & 5pm PDT, 13 September 2022
Photography Jamie Green
Muse Frida Aasen
Beauty Phoebe Seligman
On the ground production Avenue 53, Audrey Jaggs
Styling Lisa Danielle Smith
Styling Assistants Lili Klem, Audrey Jaggs, Ashleigh Bakos
Digital Tech Dominic Escalante
Lighting Assistant Jonathon Folds
Film Jon Lile
Creative Mel Carrero