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LOLITA – Festival ’17

28.03.2017
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LOLITA ~ FESTIVAL ’17
Photography Ming Nomgchong
Muse Annalise McLachlan
Male muse Chris Hale
Styling Isabella Pennefather & Elizabeth Abegg
Hair Luciana Rose | Makeup Ashlea Penfold
Photography Assistant Grant Tyrrell & Hannah Sims
Styling Assistant Lily Reed Jones 
Set Styling Lucy Ewing | Set Styling Assistant Elise Loprete
Production Mel Carrero
Thanks to Wild Things Gallery for the Teepees, Treehouse on Belongil for letting us hang and Diane White for the vintage scarves.
Film by Johnny Abegg

So, think of your fave rock-goddess muse… ok, now imagine if she was at a festival today – what would she be wearing? This was the question we put to ourselves on designing Lolita – Festival 17.  It’s a fun place to start I can tell you… and this collection pretty much sums up our rock-goddess-reincarnate musings!!

Given, our fantasy festival muse is part Penny Lane (that ‘Tiny Dancer’ scene in Almost Famous is what dreams are made of!), part Jenny off Forrest Gump, part us at Falls Festival circa 1994… but it’s also part our latest festival muse Annalise McLachlan.

I still remember during Splendour 2014, still at the festival, Mel Carrero sent me a picture she’d photographed of this incredible muse strolling through the festival. Her name was Annalise and she was wearing this crazy denim/leather tasselled jacket and was adorned with feathers and bindi’s and looked like she was out of some kind of festival dreamscape… We didn’t know who she was but we re-posted the image and, well it went viral. We’ve had a girl crush on her ever since, and she’s arguably become the face of Australian festival fashion (pinned a billion times over, we swear), a bonafide Spell muse on our moodboards and in turn the only choice for the face of Festival ’17.

The first styles of Lolita release Wednesday 29th March at 9am (AEDT), and 2nd styles will drop a week later 7th April (just in time for Festival Season!!). View campaign film and drop breakdown below.

We hope you love it! xx Lizzy and Spelly

DROP 1 March 29 (March 28 USA) 
Lolita Gown – Lover & 70’s Rust
Lolita Cutout Maxi Dress – Campfire & Bluebelle
Lolita Halter Dress – Lover
Lolita Halter Top – Campfire
Lolita Split Skirt – Campfire & Bluebelle
Lolita Cutout Mini – Lover
Joplin Jacket
Lolita Scarf
Stardust Sequin Cami
Stardust Sequin Jacket
Stardust Sequin Dress

DROP 2 April 10 (April 9 USA)
Peaches Cami (white lace)
Peaches Slip (white lace)
Peaches Sundress (white lace)
Lolita Playdress – 70’s Rust
Lolita Romper – Bluebelle
Lolita Blouse – Bluebelle
Lolita Bralette & Bloomers – Lover & Bluebelle
Blue Skies Off Shoulder Top – Cream
Blue Skies Split Skirt – Cream
Blue Skies Bomber – Black & Cream
Blue Skies One Piece – Black & Blue
Lolita Sleeveless Romper – Lover
Lolita Sleeveless Blouse – Lover & 70’s Rust
Boulevard Denim Pants
Boulevard Denim Skirt

 

Dropping Later in May – dates TBC
Black Magic Singlet
Black Magic Raglan
Blue Skies Wrap Mini – Black, Blue & Cream
Blue Skies Romper- Candy
Blue Skies Reversible Kimono – Blue/Candy & Black/Cream
Lolilta Long Sleeve Romper
Diamond Sky Tee
Diamond Sky Raglan
Sunset Riders Singlet
Sunset Riders Tank Dress
Sunset Riders Jumper