Flora

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Wildflowers lift their faces to the blue Tuscan sky. Sunlight peeks over rolling hills and the warm Summer air claims the last diamonds of dew. She breathes in the sweet scent of buttercups, crocus, wild poppies and lilies as she wanders through fields, picking colourful bunches on her morning walk. Bare feet softly pad the loamy soil, her swishing skirt damp as it brushes past fronds of grass. 

Her romantic heart feels most at home in nature, but loves to follow cobbled streets and rediscover the familiar town. She spends hours writing poetry under dappled light that filters through her favourite century old Olive tree, nestled underneath on its ancient roots. The stillness of her morning brings peace, the trilling finches, whispers of flax bending in the soft summer breeze.

Later, she slides on worn leather sandals and picks up a trusted macrame handbag, swinging her soft denim jacket over one arm as the warmth of the day arrives. Arriving at local markets, she buys a ripe, fleshy peach and sweet strawberries. Weaving through overflowing baskets of fresh produce and stallholders clamour for her attention, her scarf briefly catches on drying flowers hanging from the wooden eaves as she inspects some crusty loaves fresh from the oven. She smiles remembering the fresh bouquets from this morning. Walking back, her basket is full, overflowing ~ as is her heart. 

This is Flora, a new collection from Spell inspired by the Italian countryside and long, lazy days spent immersed in its natural wonders. ‘Flora’ is the Roman goddess of spring and flowering plants, and this collection is filled with appreciation for the Italian landscapes that form as warmer months enter in ~ saturated fields of sunflowers along dusty rural roads, prairies dotted with brilliant reds and vivid purples, tiny clusters of daisies in unlikely places. 

We invite you into this free-spirited, simple lifestyle with a collection of easy-to-wear, romantic pieces that reflect a trans-seasonal approach to following the sun.

Photography Jamie Green + Andrew Hobbs