Spell November 14′ Collection ‘Cactus Rose’ AVAILABLE ONLINE NOW.
Photography Ali Mitton @alimitton
Model Ashton Flutey @ Work Agency
Styling & Art Direction Spell Pennefather
H&M Luciana Rose @lucianarose
Assistants Amy Suriajaya & Declan Brown.
Location; Thank you to the very gorgeous Annelies who welcomed us into her gorgeous home.
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You laze inside your Villa, where texture and colour fell in love, and trinkets tell their stories. The sound of distant motorbikes echo dusty streets, brightly painted walls peeling different shades of turquoise, the hint of incense on the air, the salt from a cold margarita lingers on your lips, the city holds it’s breath for another sunset… Our Spell muse finds a momentary home in a far off land – it could be anywhere…
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It can take months to dream up a shoot. First, we sit with the collection on paper, and then as it develops we feel the fabrics and experience the prints and wait for a story to come. With this collection though, it didn’t take long to know where it’s story would take us. My vision for ‘Cactus Rose‘ was clear from the start “A girl. In an exotic town. Somewhere…” I wanted the backdrop to look like it could be anywhere, Morocco, Bali, Mexico, Turkey… There needed to be colour, texture and a margarita in hand. Just take me away to another world where the paint on the wall is perfectly peeling, and motorbikes and margaritas are aplenty.
Our latest muse, Ashton Flutey, moves gazelle-like through our exotic little world, her delicate, 6ft frame gently bringing our latest prints and shapes to life just as we’d dreamed. The globetrotting Australian model’s wild-side balancing the soft sandy florals & dreamy turquoise and nutmeg feather prints.
We’ve loved getting back to our flowing roots for this collection… think back 5 years to your first Spell piece, we wanted to capture that feeling. Of course we’ve added in a few new textures like embroidered chambray, soft gold threaded lurex cotton and a silk-rayon blend that flutters like dust in the wind. So, style it bold with double-up embroidered chambray, full length leopard print, and flowing silk, toughen up your crochet with our new Cactus Rose Ankle Boots (available for pre-sale soon!) and do it all with a margarita in hand… To the girl who dreams of a far-away wonderland, the girl who rules rock-chic but leads with softness… this collection is for you.